An epic event showcasing your favorite brands and boutiques, the SALE returns January 11-13. We sat down with Elizabeth Galante, marketing and PR chair, to find out what to expect.
The event was originally the Tri Delta Charity Art Show, but Houston Tri Delta Philanthropies, Inc. (HTDP), the non-profit arm of the Houston alumnae chapter, wanted to make a bigger local impact. In 2015, the team decided to bring it back to Tri Delta’s philanthropic roots and support pediatric cancer research in Houston while also involving small businesses. Each year our wait list for vendors gets longer and we sell out booths earlier. The goal is to break $2 million for our 10th anniversary since the SALE’s inception.
You are the marketing & PR chair of the SALE, a volunteer role. Why is this philanthropy important to you?
Nationally, Tri Delta’s philanthropy is St. Jude Children’s Hospital so as an alum, I’m proud to continue the sorority’s long-standing history with supporting pediatric cancer research plus bring it local. I’m fulfilled with opportunities to create and make a difference – fortunately non-profit marketing allows me to do both.
What is your professional background?
I started my career in education after graduating from SMU with a bachelor’s degree in journalism and from DBU with a Master’s of Education in Reading and ESL. After teaching for a few years, I moved to educational marketing at the Houston Museum of Natural Science. My time at HMNS was an eye-opener to the similarities between teaching and marketing. Now I’m working for my third non-profit, Aid to Victims of Domestic Abuse (AVDA) as the Director of Marketing and PR.
How will you be celebrating the 10 year milestone?
One of the biggest changes I made was updating our branding thanks to Bespoke Communications. That change snowballed into updating signage, décor, and our website. You may see us on the feeder and in various publications. We’re also hosting a raffle with two of our longest-participating vendors, Tenenbaum Jewelers and Woody’s Furs. These are all my passion projects for the SALE, and I’m excited for shoppers to see what the rest of the team has in store!
Best find or deal you’ve ever sleuthed at the SALE? Your biggest splurge ever at the SALE?
My best find was a David Yurman ring for 60% off. It’s turned into one of my favorite pieces of jewelry, and it’s also special because I picked it out with my mom. Christy Lynn Collection has been my biggest splurge the past two years. Third time’s a charm as they say 🙂
What are some of the new brands joining the SALE this year that we should know about?
We have 10+ newcomers including UAL and Freya hats. My personal favorites returning are Christy Lynn Collection, J. Landa, and Iris.
Tips for first time shoppers to the event?
the SALE is an experience. With over 50 vendors plus the deals, there’s a lot to see and shop. You will make multiple laps. We suggest you wear layers like leggings and a camisole for easier try-ons. It’s also fun to attend the SALE with friends and family. Before I was even on the SALE team, it was a tradition for my mom and I to go together.
Why should someone buy a ticket to the preview shopping on Thursday, Jan 11?
Thursday night is a vibe. It’s the first night of highly anticipated sales. You’re receiving first access to the merchandise, the champagne diva is ready with bubbles, more of the boutique owners and media are present. It’s the perfect girls’ night out.
What other charitable work are you involved in?
I scaled back this year with chairing the SALE, but my usuals are Southern Smoke Foundation, Barbara Bush Literacy Foundation, Dress for Success Houston, and Houston Zoo.
Breakfast, lunch and dinner, where are we most likely to find you?
Honestly, you’ll find me in my kitchen because I love to cook and experiment with new recipes. However, some honorable mentions are Empire Café, El Tiempo, and Doris Metropolitan.
Three apps you can’t live without in your non-profit work.
Canva is always a lifesaver on the fly but Snapseed, Lens Buddy, and Unfold are some recent go-tos.
Mantra you live (or work) by.
This too shall pass. Non-profit work can weigh heavy on the soul. It’s important to remind yourself of the bigger picture and end goal.
This year, event proceeds will benefit cutting-edge research at MD Anderson Children’s Cancer Hospital. How can our readers support?
Event tickets, underwriting, sponsorship, general donations, and raffle ticket sales go to MD Anderson’s research. Those are all great ways to support and have various benefits depending on what you’re looking for. Plus following and engaging with @thesalehouston on Instagram and Facebook help us reach a wider audience because who doesn’t love a sale?
the SALE | Jan 11-13
Bayou City Event Center | 9401 Knight Road