In anticipation of Father’s Day we sat down with one of Houston’s favorite dads, Augie Bering, third generation owner of Bering’s.

Happy Father’s Day, Augie! How are you celebrating?
This Father’s Day, I’ll be at a trade show in the beautiful state of Utah. I’m excited to take a day to explore the majestic mountains and soak in the natural beauty.
Father’s Day is June 16. What’s on your personal wish list from Bering’s?
A pair of stylish and comfortable Howler Brothers shorts, perfect for the summer adventures ahead.
Best part about being a dad.
My kids are scattered around the country. I’m very proud of them and I love spending quality
time with each of them. The best is when we can all get together in one place.
You are the third generation owner of Bering’s. Best part about operating a business in the Houston community?
Our customers. We have a great number of regulars at both stores and new folks are moving
here all the time. Houston is a big city with a small-town feel. Bering’s is that place where
neighbors see one another. It’s a social kind of family environment.
Noteworthy customers in your company’s long history?
We’ve had the honor of serving some remarkable people, including President George Bush and First Lady Barbara Bush, who were regular visitors. Our store also sees frequent visits from players of the Texans and Astros, adding a touch of star power to our clientele.
Most rewarding and most challenging part of being part of a family business.
The most rewarding aspect is upholding and enhancing the legacy, constantly improving our
services and product offerings. The most challenging part is managing the entire operation
smoothly, especially with around 150 employees across two stores.
Bestselling brands at Bering’s.
1. Waterford stands out among our bestselling brands, renowned for its exquisite crystalware that embodies timeless elegance and sophistication. Each piece is a testament to the brand’s
dedication to quality and craftsmanship, making it a cherished addition to any home.
2. Big Green Egg grills are a standout choice for outdoor cooking enthusiasts. Known for their
exceptional performance and versatility, these grills provide a superior grilling experience,
whether you are searing steaks, smoking ribs, or baking pizza. The Big Green Egg is a must-
have for anyone looking to elevate their backyard gatherings with delicious, perfectly cooked
3. Zwilling, celebrated for its premium knives and kitchen tools, is another top favorite. Known for their superior sharpness and durability, Zwilling products enhance the cooking experience,
making meal preparation a delight.
4. For fashion enthusiasts, Faherty men’s clothing offers a blend of comfort and style, perfect for any occasion. Their thoughtfully designed pieces are crafted to provide a perfect fit and timeless appeal.
5. Smathers and Branson accessories are the epitome of refined style. Their handcrafted belts, wallets, and key fobs are not only practical but also add a touch of sophistication to any outfit.
6. Mistral men’s grooming products round out our top selections, offering a range of high-quality items that ensure a luxurious grooming experience. Each product is designed to cater to the discerning tastes of modern men, combining effectiveness with elegance.
You are an outdoor enthusiast. Where are your favorite places to unwind?
In Houston, my top spots to unwind are Memorial Park and The Houston Arboretum and Nature Center. Both locations have recently undergone amazing upgrades, offering serene escapes within the city.
Bering’s has put together a list of Father’s Day picks. We’re rounding up some of your favorite gifts for all the dads in our lives.
Best splurge gift? Jura Giga 10 Premium Automatic Coffee Machine — a true masterpiece for coffee aficionados,
Best save gift? Bering’s Coffee Club Membership — a delightful treat that keeps on giving.
Best gift for the grill master? Nomad Grill and accessories — a portable powerhouse, this grill is perfect for the grill master who loves to cook on the go.
Best gift for the golfer? Onward Reserve Shirt and Smathers & Branson golf head cover — a stylish combo for the course.
Best gift for the sports fan? Onward Reserve Astros Polo — a must-have for showing team spirit.
Best gift for the hunter? The Marsh Wear Lenwood Tech Longsleeve Shirt – a meticulously designed technical button-up perfect for those adventurous sunrise to sunset days. 
Best gift for the new dad? A matching set of Royal Highnies boxers and t-shirt, coupled with a selection of books from our children’s department – a thoughtful and cozy gift that celebrates the new dad’s journey.
Best gift for the CEO? An executive humidor – the epitome of sophistication, this humidor is a luxurious addition to any CEO’s office, perfect for storing and preserving fine cigars with
elegance and style.
Browse the Bering’s Father’s Day Gift Guide, and shop in-store or online.
3900 Bissonnet St. | Houston, TX 77005
6102 Westheimer Rd. | Houston, TX 77057

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