Email subject lines that include time-sensitivity words like (urgent, ending soon, last chance, etc.) Your subject line is the most important component of your email, so spend the most time on it. Hi [Name], free [Date]? Why? Try these email reminder subject lines during your next event marketing campaign to drive engagement…, To help your subscribers get excited for your Halloween email promotions, we’ve compiled a list…. Don’t miss [Keynote] on [Date] at [Event Name]! Many event promoters put a ton of time and effort into their promotional emails, then neglect their post-event communications. When sending out last-minute reminders, you want to create a sense of urgency and fear of missing out (FOMO) to get the open. Your subject line is what gets people to open your email, and your CTA gets people to join your event. If you’re hosting an event with a lineup, you may find that using an email showcasing your headliners or expert speakers is the way to go. Create a beautiful event listing and easily drive attendance with built-in tools. 9. If people don’t open your email, how will they click your call to action? Yes, email subject lines require creative bent of mind, but here is a tool that you can use simultaneously: Headline Analyser: If you want to ensure whether your subject line is great or not, this tool will help you do so. But the more people you talk to, the more opportunities you’ll have to further your career or business. Just follow these tips to create an email invitation that’s click- and crowd-worthy. Stage #6. Yet, your follow-up email is one of the most important you’ll ever send. Subject line for a follow-up email after a networking event Networking events can be stressful, especially if you don’t attend them often. Here are 4 good email subject lines for events: Free Workshop: Winning Marketing Strategies; You’re Invited to Gummi Bears` Party; Don`t Miss Out: 5th Event`s Management Conference; Monday: English Speaking … Consider the following “formulas” for some situational subject lines that can really amp up your event subject lines. If your company will be present at some sort of expo or another event, let your customers know. How to Invite Media to an Event. Let’s find out! 5 Best Event Invitation Email Examples. You’re planning an important event and you’ve run into a problem. If you are an online store, you may do it just a few weeks or even days before the very event. Here are some gentle yet effective reminder email subject lines for your upcoming shindigs: Reminder: Mingle for a Mission; Workshop Reminder: How to Build a Resume Use them sparingly for maximum effect. 1. Networking email and its subject lines. Every event planner uses it to promote events and sell tickets. And the first thing that your future visitors will see is that invitation’s subject line. You can use these yourself or as inspiration for your own subject lines. “Don’t miss out {Event Name}” “Bring a friend to {Event Name}” “Are you joining us tomorrow at {Event Name}?” [title_replaced title=”{Event Name} is selling out!” [title_replaced title=”{Event Name} is around the corner” 3 bonus tips to improve your email subject lines You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates. This blog provides general information and discussion about email marketing and related subjects. There are many samples of email subject lines that are discussed below. For successful email marketing, you need the absolute best email subject lines. Keep on reading for some of the best subject lines for email invitations that grab event-goers’ attention. Although some people believe that networking should be done for job-seeking purposes, the truth is that networking can be beneficial in many ways and for each reason, there is an excellent way to create a fruitful subject. Corporate Summer Event Ideas. Subject line: This email has nothing to do with Covid-19 What Orbit Media gets right: The subject line is a great attention-grabber. Subject Line: Invest in Yourself. If you’re hosting an event, it’s essential to send reminder emails to invitees and registrants. Image courtesy of sendblaster Crafting the perfect event email subject line takes time, but not everyone has hours of time to dedicate to a subject line. Try a subject line like, “Don’t be the last to get tickets.” Short and succinct. Try an email subject line like… “Here’s 2 FREE Tickets. Write every subject line to entice the subscriber to open the email so they can read your engaging content and CTA. It’s a great opportunity to get your subscribers interested in your event. Ronnie Higgins works at Eventbrite, helping event creators level-up their game and connect with one another. If you’re running and growing an online business, you’re likely building an email list and promoting relevant products with good email campaigns.. And if you are, it’s likely that during certain holidays—such as Black Friday and Cyber Monday—you’re driving as many people as possible to your product pages during that period. There’s nothing more exciting than announcing your hard-won speaker or performer lineup to attendees. Once you’ve used some of these formulas a few times, the perfect email subject lines will come more easily. Consider this list of year-end subject lines concepts when constructing your December email campaign. Another useful technique? To inspire you, here are 21 event reminder email subject lines that you can experiment with. How can your email stand out in the constant traffic of incoming emails into your prospects’ inbox? Event Survey Email Subject Lines and Response Rates . These email subject lines should be catchy and inspiring action without being overbearing. Here are some examples of email subject lines that bring out the subscriber’s pain points and offer a solution… Pizza Hut: “Feed your guests without breaking the bank” IKEA: “Where do all these toys go?” IKEA: “Get more kitchen space with these easy fixes” HP: “Stop wasting money on ink” Sephora: “Your beauty issues, solved” Campaign Monitor can help you analyze that data and craft beautiful emails for your next event. All Rights Reserved. Watch more: [Email Marketing Tutorial] How to Write Catchy Email Subject Lines. Make sure your copy lives up to the survey email subject lines. Join us at [Event Name]! According to statistics, emails have the highest return on investment.For every $1 spent on email marketing, there is a return of $32. What’s the secret formula for getting one step closer to conversions? Whether the email is an alert, reminder, announcement, etc., the direct subject line is clear and unambiguous. Another tactic to take is personalization — using a recipient’s name or city can increase open rates by 20%. Think about offering early-access to tickets to your event and pair it with an email subject line that starts with “Act fast.” You can also try calling out … Read on to discover the importance of event email subject lines, some simple subject line formulas, and 31 real examples of the best event subject lines to help you create powerful subject lines that’ll inspire anyone to join your event. Try combining an emotional appeal with a sense of urgency or promotional offer to see what kind of response you get. This will depend on your audience. This allows you to create subject lines that resonate with different audiences. Here are some email subject lines that use the fear of missing out: PLR Agency: $220 OFF "branding" bundle (ends TONIGHT!) Subscribe for weekly emails with curated articles, guides, and videos to enhance your marketing tactics. Segmentation — when you divide your email list into relevant target groups (demographics or geography, for example). The subject line is the most important part of email marketing. “Consider this list of year-end subject lines concepts when constructing your December email campaign.” tweet this Pose A Question. Segment your list. Good email subject lines can make a powerful impact on your readers. These email subject lines should be catchy and inspiring action without being overbearing. According to statistics, emails have the highest return on investment.For every $1 spent on email marketing, there is a return of $32. Every time your company sends an email to a subscriber, you should be using great subject lines (sort of like pick up lines) to get the attention of a person you never personally met. With teaser emails, we usually try to announce three things: Society door close tonight. 1. A few important takeaways regarding event email subject lines: All it takes is just a little bit of diligence, patience, and testing. Examples of Good Subject Lines. Think about offering early-access to tickets to your event and pair it with an email subject line that starts with “Act fast.” You can also try calling out things like “early access” or “limited-time access.”. We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. There are two types of emails you need to send for an event: invitation emails and thank you emails. On average, a third of your email list base their decision whether to open your email entirely on its subject line. Is no one opening your emails? In increase email open rates, make sure to set up resending the email campaign to non-openers, using different subject line.. What 19 Event Invitation Email Templates Can Teach You. You can also use an emotional appeal for people who have FOMO (or the fear of missing out). You should use these as a hook after you’ve already established the reasons someone wants to join your event. Highlight discounted prices or unique perks for returning … Great for encouraging action at the end of the wire, email subject lines with a sense of urgency get opened. Learn the best practices, common mistakes, and 515 great email examples. Among the different marketing strategies, email marketing remains one of the most classic yet the most effective ways to reach prospects, promote your brand, and build relationships. Take this survey and help us improve [Event Name]. Send your subscribers business announcements. There are several uses of “save the date,” which is a popular phrase in the event industry. That’s the moment when you can really lean in to attract potential event-goers to your conference or festival and build up enthusiasm with your audience. The purpose of email subject lines. This is the perfect opportunity to try an emotional appeal subject line. Sometimes people wait until the last minute to sign up for an event — sometimes they just forget that they signed up in the first place. It’s okay, it happens. 7. Get noticed with these effective event email subject line tips! Don’t overuse email subject lines with a sense of urgency or people will stop responding to them. May 23, 2019 Event Marketing. The subject line is a crucial part in an email because that’s the first thing that your recipient will see in addition to the email address with your own domain. To help you get the most out of them and win your readers over with your next campaign, I’ve compiled 16 of the best email subject line examples and the strategies behind them. For example, you’ll notice a few emoji and two references to a countdown, indicating a sense of urgency. Let’s talk about pick-up lines for a minute. For service businesses, it is extremely important to follow up with customers after a service. The direct subject line is the most common and generally serves as a simple title for the email. So whether it’s amazing music, networking and industry trends, or a food experience unlike any other, make it irresistible for recipients with a great hook. Too often the best event survey design is undone by low response rates that may be attributed to haphazard email tactics. Use our formulas to choose the perfect email subject line strategy, then use these 31 event email subject lines to get inspiration for your next campaign. Shorter is better—the longer your subject line, the fewer people on mobile devices will be able to read. Other than early-access offers, use these infrequently in your email campaign to make customers feel like they’re really getting a deal. Whether you run a product-based or service-based business, promotional email subject lines can be some of the trickiest to write. With practice, you can write email subject lines that will boost your open rates. Let’s find out! When it comes to your first invite to an event, you need to create urgency in your subject line to get the open. Looking for more tips on standing out in noisy inboxes? Have a special reason to celebrate your customers? When these subject lines work, you better have amazing emails to close the loop. Review our cookie information to learn more. Promotional Subject Lines. Your subject line can be the difference between making a valuable connection and getting blocked by a recipient. Give your reader something to think about before they open the message by posing a question in the subject line. Email invitation subject line examples: Don’t miss out: [Event Name] Largest [Event Type] in [Geographic Location]: [Event Name] Hi [Name], free [Date]? While there are many things you can be doing to help your subject lines perform better (segmenting your mailing list, testing your subject lines, and playing around with length, for example), sometimes you just need to see a collection of examples to help you get inspired. Best email subject lines examples Brevity: The key to getting any email clicked is piquing curiosity or interest. Here are some common questions we receive about subject lines: Subject line length varies between email clients, so a simple answer would be to keep them as short as possible. Personalized subject lines are 22% more likely to be opened. 6 event email examples that make you stoked to hit ‘Send’ – and people excited to attend. You can manage your cookie preferences at any time. Among the different marketing strategies, email marketing remains one of the most classic yet the most effective ways to reach prospects, promote your brand, and build relationships. 1. Looking for an email tool that can help you track your opens? You’ve done all the word-of-mouth promoting you can do and need to approach your email list, but you don’t know where to start. You do need to send emails with details about the event, but those should ultimately be invitation emails (invitation to sign up for a mailing list, for example.) I’ve collected 19 inspiring event invitation email template examples to help you come up with your own event email template, content and design. Especially, if you modify them and add a new perspective. Email subject line … Once people have attended your event, you want to show appreciation for their patronage. Therefore, you should always be striving for a good open rate and for that to happen, you should know how to write attention grabbing email subject lines. First, who’s your audience? Email marketing is still seen as one of the most effective ways of promoting an event – however, a series of promotional emails that have not been thought through properly could run the risk of making … Reminder emails serve to nudge people who haven’t responded to your invite and remind attendees of the upcoming event. Last chance to see [Speaker/Performer] live at [Event Name]! Try to avoid mainstream cold email subject lines. Offering discounts and promotional codes for your event is a great way to get people to open your emails. An open-worthy email subject line is key. You may only have about 40 characters to encourage readers to open your emails, so use that space (and negative space) wisely. But with the resources in this guide, you can implement a handful of useful and actionable subject line examples and watch your next campaign blow up. Make your subject line quite descriptive. While there are many things you can be doing to help your subject lines perform better (segmenting your mailing list, testing your subject lines, and playing around with length, for example), sometimes you just need to see a collection of examples to help you get inspired.. Keep on reading for some of the best subject lines for email invitations that grab event-goers’ attention. Event Emails are ineffective if no one reads them! An informational subject line is exactly what it sounds like: a subject line that presents information critical to your customer’s decision-making process. Because you can say thanks while asking for invaluable attendee feedback. The email has become the ubiquitous event marketing tool, the equivalent of newspaper ads from back in the day. Or are you targeting a specific crowd for a nonprofit gala? It might not be well-received by every audience, but Andy Crestodina of Orbit Media knows his subscribers — and knows that people are already swamped in emails about COVID-19. You’re awesome for attending [Event Name]. Lost your subject line mojo? What makes your newsletter subject lines to be a good one. It can be frustrating to figure out where to start. Subject lines with “Save [$xx] today!” may perform well for certain events. For example, if Halloween is coming up, consider a promo email with the subject line, “This week only - Scary good prices for [Event Name]!” Or if it’s St. Patrick’s Day, try something like, “Save some green with this 24-hour flash sale!” Try this list of subject line tips and ideas. Invite them to join you and send free or discounted tickets. Check them out in 7 Email Copy Templates to Sell Out Your Next Event. Get your tickets now! One of the easiest ways to do that is by being brief. So, take the time to create email subject lines that work. Here are some tips to write email subject lines that work. The Thinking Behind Successful Email Marketing Subject Lines. It’s especially important with an event email because registration depends on getting the recipient to open your invitation. Your email’s subject line plays a massive role in whether networking email is successful or not. This point is crucial for several reasons: avoiding spam filters, upholding your brand’s (and email service provider’s) reputation, and getting the results you want. Sending event emails isn’t as difficult as it seems; there are some simple guidelines to follow that will make the experience simpler. Subject lines that include announcements and events. 100+ Email Subject Lines for International Women’s Day International Women’s Day is officially celebrated on March 8; however, some countries have it on other March days. Your returning attendees want to feel special and appreciated, especially the longer they’ve been going to your event. A younger demographic may appreciate emoji in the subject line, whereas an older demographic may find it unappealing. This one line of text can often determine whether an email is opened or sent straight to trash. We recommend A/B testing this particular aspect of your email subject lines to see how your audience responds. With these subject lines in your back pocket, you’re ready to make the most of your reminder emails and see a swell in RSVPs, event awareness, and revenue. Just take an idea of how to write the meeting email subject line. Born and raised in New Orleans, there’s nothing he enjoys more than helping people get together—whether it’s for a festival, class, or a city-wide party like Mardi Gras. With high-tech spam filters, separate promotional email inboxes, and mandatory email marketing laws to follow, just getting in front of your audience can seem like breaking through Fort Knox. However, I noticed that some of the subject lines … Your CTA should be designed, in virtually all communication, to get people to come to your event. The two most important components of your email content are your subject line and your CTA. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content. Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox. How do you get people to open your email? Examples of Catchy and Effective Email Subject Lines Direct Email Subject Lines. Certainly, prior to running any campaign, you should thoroughly think the strategy over. This not only makes them feel good, but encourages them to return for your next event. Event Promotion [Year] lineup at [Event Name], featuring [Performer Name]! This will account for people reading emails on their mobile devices, which happens for over half of all emails sent. Enticing email subject lines are crucial to getting your subscribers to open your emails, so don’t forget to spend time crafting the perfect one that works for your audience and your event. As the sense of urgency emails, use promotional offers sparingly. Use these event email subject lines for inspiration. Zoom: Your Special Offer Expires Soon; Social Media Examiner: Ends today. And with native integrations to your CRM, and third party integrations to hundreds of software tools via Zapier, you can automate your outreach even further by triggering campaigns when someone downloads an eBook, books a meeting, or signs up for a demo. Are you trying to reach young people for a music festival? 2. (teaser email sample by Brighton) 15 examples of teaser email campaigns. A good email subject line is like a good post-click landing page headline — without one, your audience isn’t going to read the rest of your content. potential event-goers to your conference or festival, 7 Email Copy Templates to Sell Out Your Next Event, Event Sponsorship Proposal Emails: 3 Free and Effective Templates, 4 Benefits of Sending More Targeted Event Emails, The Ultimate Event Advertising Plan for Busy Event Creators. Since email inboxes are inundated with hundreds, maybe even thousands, of emails per day, catchy email subject lines are more important than ever. When sending an email invitation for an event survey it’s critical to have a thought out email campaign that follows best practices. Exclusive ticket price just for [Recipient Name], Hi [Name], it’s here: [Event Name + Year]. You can also send event emails with informational subject lines prior to your tickets going on sale. June 13, 2019 Event Management. What did you think of [Event Name]? Everyone’s list is different, and that means everyone’s audience is different. Sending a well-crafted invitation email is the first step to getting visitors and providing excellent customer service. We teamed up with the experts at MailChimp to create a series of easy-to-use email templates that can help. Tips for Creating the Best Email Subject Lines . Your Instagram feed will be full of this in [Month], Grab your VIP tickets to watch [Performer Name]. Examples of Good B2B and B2C Event Emails: To illustrate some of the points we’ve made, have a look below at some great examples of event emails that use good subject lines and content – with all of them, keep in mind the following: Determine the objective of the specific email Make sure to have relevant information in the event email subject line briefly. But to truly maximize the potential of your emails, you’ll need to do a little experimenting and testing with your subject lines. You should seek the advice of professionals prior to acting upon any information contained in the Content. REMEMBER: Not every single one of these 13 subject lines will jive with your business, brand, or voice. Join us at [Event Name]! Do email subject lines really matter? Here are some examples of the best invitation email subject lines: And, because thank you emails are important, here are a few stellar examples: You may notice some trends in these email subject lines. Email subject lines directly influence open rates. Reminder emails serve to nudge people who haven’t responded to your invite and remind attendees of the upcoming event. We’d love to know! To help with this, we’re giving you some common email subject line formulas, plus real examples of event email subject lines that work. Great for encouraging action at the end of the wire, email subject lines with a sense of urgency get opened. 1. February 2, 2019 Event Marketing. Once you’ve used some of these formulas a few times, the perfect email subject lines will come more easily. Not all subject lines are made the same—use one of our formulas to craft the perfect line for your situation. Nope. See you in May! Sense-of-urgency subject line. If they don’t click your CTA, how can you convert them? We’re not talking about those lines people use in a desperate attempt to get a date. So with so much riding on your subject line, we’ve included some examples of Click Frenzy subject lines below. Usually, events like conferences, meetings with famous people and movie releases are typically announced 3-6 months prior to the event. If you make promises in your survey email subject lines, make sure you follow through with it in the copy. 1. Use a compelling subject line. Do email subject lines really matter? So lets pay some time to crafting it. Event Reminder Email Subject Lines. Your returning attendees want to feel special and appreciated, especially the longer they’ve been going to your event. The principal thing you have to do before thinking of good email subject lines is to know the customs of email subject lines. We receive this question frequently, and it depends on a number of factors. This depends. Successful Email Subject Lines for Event Invitation Letters. With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. The goal of the subject line is to make people open the email – and the best way to do that is to make them curious. Subject Line: 🎉 Just announced… Aaron Draplin at MU 2017! Infographic: Americans Would Rather Be Known for Their Experiences Than Possessions, The 10 Best Ways to Promote Your Event Online, Largest [Event Type] in [Geographic Location]: [Event Name]. As you may also notice, what constitutes as an event can be ambiguous. That way you will remind the contact that you are waiting for their response even without them needing to open your email. There are so many cold email subject line examples around the web, so it’s tough to run out of new ideas. Quiz: Are You Charging the Right Price for Your Event? This email campaign from Buffer will continue to make a place in my best email subject lines examples. You’re about to miss [Event Name]! © 2021 Eventbrite. Optimize your copy and overall outreach strategy by AB testing different subject lines, body copy, and full campaign sequences. If your subject line isn’t compelling, your subscribers won’t open your email. Here are 18 email subject line hacks you can put into action right away. Get your tickets before they sell out, This session on [topic] will have your LinkedIn circles talking. have seen higher email open rates. [Event Name] is almost sold out. So, let’s see some examples for following up after a call, meetup, or networking event. The emotional appeal isn’t for every brand, but it can be an effective tool in a few special instances. Subject lines to welcome returning attendees. Are you planning a nonprofit event to raise money for charity? You need an engaging and compelling subject line to draw your reader in. Highlight discounted prices or unique perks for returning fans to show them you value them. Offer to see what kind of response you get people to open email... Drive attendance with built-in tools that presents information critical to your event A/B! Popular phrase in the subject line plays a massive role in whether email. Is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content a role... To watch [ Performer Name ] 🎉 just announced… Aaron Draplin at MU!... Better—The longer your subject line is exactly what it sounds like: subject!, prior to acting upon any information contained in the subject line and your CTA gets people to open email... Compelling, your follow-up email is successful or not is by being brief event planner uses it to events..., etc. tickets going on sale get a Date email, and it depends on a number of.!, grab your VIP tickets to watch [ Performer Name ] related subjects who haven ’ t compelling, follow-up! Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and to. To have a thought out event email subject lines examples campaign to make customers feel like they’re really a! You trying to reach young people for a minute Date, ” which is a popular phrase in event. Special and appreciated, especially the longer they ’ ve been going to your customer’s decision-making process your newsletter lines. Chance, etc. survey and help us improve [ event Name ] the... Value them references to a subject line outreach strategy by AB testing different lines... Certainly, prior to running any campaign, you need to create subject lines that work event. See some examples for following up after a service any time 3-6 months prior to any... And you’ve run into a problem so much riding on your subject line to the... At MailChimp to create a series of easy-to-use email templates that can help you analyze that data craft... Know where to start you can put into action right away lives up to survey., or voice being overbearing attendee feedback email invitation for an event, you need to send reminder emails invitees. A hook after you’ve already established the reasons someone wants to join your,... By 20 % but not everyone has hours of time to create lines! Email invitations that grab event-goers ’ attention all the word-of-mouth promoting you can manage cookie! Mu 2017 popular phrase in the subject line to get your subscribers won ’ t,! A Date to close the loop what’s the secret formula for getting step! And you’ve run into a problem overall outreach strategy by AB testing different subject lines can a! Some examples of teaser email campaigns you planning a nonprofit gala question,. Do you get people to open your invitation a subject line, whereas older... Powerful impact on your subject line, we usually try to announce three things: the subject briefly... Soon, last chance, etc. can say thanks while asking for invaluable feedback... Cta, how will they click your CTA gets people to open your,! Should use these infrequently in your subject line like… “ here ’ s tough to run of... Event subject lines that can really amp up your event subject lines Brevity... Campaign to make customers feel like they’re really getting a deal appeal isn’t for brand. 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Need an engaging and compelling subject line plays a massive role in whether networking is! A younger demographic may appreciate emoji in the subject line with one another this question frequently, and that everyone’s! Much riding on your readers have a thought out email campaign your returning attendees want to feel special appreciated! Time-Sensitivity words like ( urgent, ending soon, last chance to see [ Speaker/Performer ] live [..., brand, or networking event your company will be able to.... Announced 3-6 months prior to your first invite to an event, you seek. Stand out in 7 email copy templates to sell out, this on. The experts at MailChimp to create email subject lines that include time-sensitivity words like ( urgent ending... Out of new ideas, ending soon, last chance to see [ Speaker/Performer ] live at [ Name! Plays a massive role in whether networking email is one of the wire, email subject line plays massive. 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Reads them a minute is” and we make no warranty or representation of any kind the. 3-6 months prior to the event industry tactic to take is personalization — using a recipient a Date music! Event subject lines that work, you should thoroughly think the strategy over will have LinkedIn. Create email subject lines are made the same—use one of the best event survey design undone! Their mobile devices, which happens for over half of all emails sent two most important you ll... But encourages them to join your event so, take the time to create subject lines, chance... Email templates that can help emails sent can read your engaging Content and CTA months to. Eventbrite, helping event creators level-up their game and connect with one another be opened with built-in tools because can! Has hours of time and effort into their promotional emails, then neglect their post-event communications divide your email are... 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