It’s cheaper to use cabs or to rent cars, it’s better for the environment, it’s more convenient, and it’s safer. Our presentation focuses on answering all these questions to prove our initial point. The main recommendation is on top. This example is oversimplified gives you an example of what the MECE and Pyramid Principle look like in action. The overall recommendation and each of the three points would be its own paragraph and you would lay out the structure of your argument. The default way of using the pyramid principle is to start with the “answer.” The reason for doing this is that people do not remember new information as much as we think they might. Sales and marketing executives, business development managers, and other professionals can leverage this set to present their findings, logics, and recommendations beautifully. or mutually exclusive and collectively exhaustive. Logic and structure are interconnected. If you place one frame at the top of the display and let all the other elements … The main body of the presentation should focus on identifying and answering these questions. Sign in or start a free trial to avail of this feature. The pyramid principle is based on a number of human behaviors. The main challenge in applying the pyramid principle is identifying all the issues and questions that will be raised by your insight. and a logical structure begins to take shape. Indirect The classic approach to using the pyramid principle is the one recommended by Barbara Minto to “start with the answer.”  This is almost always the best way to communicate if you are delivering something in writing. The Pyramid Principle was created by Barbara Minto, who headed training for McKinsey & Company back in the ’70s. The pyramid principle is an extremely logical approach. Minto Pyramid Principle, also referred to as the McKinsey’s Pyramid Principle, is a You can get some good writing templates and more examples on this process in my kick-ass course. And third, if people hear something they don’t know, is to initially tell my audience something. Second, only if it is of interest, people want to find out what they don’t know. This insight will raise questions, and the answers to these will raise further questions, and so on, creating a pyramid structure of information. Going through the problem solving process (SCQA and synthesis) will help you turn a mountain of seemingly complex information into something that will begin to make sense. This is where the pyramid principle falls short. It should be prepared in advance. During the training, we were taught the pyramid principle, MECE and a bunch of other basics. The Pyramid principle is a hierarchical structure to create a logic and data-supported storyline. Towards the end of the week, we were given a number of articles and several hours to complete a memo. The Pyramid Principle encapsulates an efficient, functional way of communicating where you deliver key conclusions first and then go on to supply supporting information.. We can use the pyramid principle in many different contexts, but it is particularly crucial to adhere to in delivering your client recommendation at the end of your case study. What In this example section, our “what,” or main takeaway, is “report metrics in your wiki instead of in a meeting,” which is also the section header. To regain profitability we have to improve market share by cutting prices: * Lower prices will increase sales. When your recommendation may be controversial, It actually was “invented” by Harvard Business School professor Barbara Minto. * Lower prices vis-a-vis competitors will increase our market share. Some of these questions will have sub-questions, and of course, answers and sub-answers. Are rental cars available in every city? but for most cases, especially in business writing, this is a great place to start. The main recommendation is on top. we start with the ending to grab attention. Creating the set of MECE issues for a particular answer or hypothesis is often the most challenging part of putting together a compelling presentation. Pyramid Principle Applied. For example, is it actually more convenient for people, especially in cities with no public transport? pushback on your proposed solution. For example, our presentation insight may be that people in cities should not own cars. The order in which I presented the material was new. These two approaches fit well with the three principles of flow as you start to build out your presentations. It can be frustrating to realize this when you are deep into the process, but it is never too late to continue to tweak and fine tune your research, arguments and findings. weeks of training at McKinsey, you don’t actually spend time making PowerPoint fmgoerres - Barbara Minto's Pyramid Principle 1. people want to find out what they don’t know. But recent research, and honestly, what the best presenters and showmen have always known, is that presentations need more than logic and information. The core of the concept … Research has shown that people can only hold four “chunks” of information in their working memory at one time. The Minto Pyramid Principle assumes that you already know how to write good sentences and paragraphs. approach to structured thinking is one excellent methodology that could help. Pyramid Principle Part 2: Communicate Top-Down As we covered in the part one, one of the most important things in this process is to not jump to the finished product. (you might add 2-3 other sentences for additional context), Point 2: Strawberries flavor profile offers the best mix of sugary and bitterness of any fruit, Point 3: Strawberries offer the most nutrition of any fruit. We’re not just brains. Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Pocket (Opens in new window), Click to share on WhatsApp (Opens in new window), Expert evidence, research, interviews, other analysis. That’s where the Pyramid Principle comes in. The main recommendation is on top. As we covered in the part one, one of the most important things in this process is to not jump to the finished product. It’s cheaper to use cabs or to rent cars, Each of these points in supporting my answer. We are also at the disadvantage of knowing our material in a deep way and underestimate how challenging some of the new content might be to someone. The main challenge in applying the pyramid principle is identifying all the issues and questions that will be raised by your insight. The pyramid principle is a technique for quickly getting the attention of an audience. The Pyramid Principle advocates that “ideas in writing should always form a pyramid under a single thought.” The single thought is the answer to the executive’s question. The Pyramid Principle is used by the world's top firms to structure their thinking when presenting information and solving problems. slides. I’ll explore this concept of MECE in much more detail in our next lesson. The main body of the presentation should focus on identifying and answering these questions. Here’s how to think about deploying these two types of storytelling. The next step is to figure out how to communicate the story to your audience. Jun 13, 2017 - Go to www.slidebooks.com to Download and Reuse Now a Minto Pyramid Principle Training in Powerpoint | Created By ex-McKinsey & Deloitte Strategy Consultants. Business strategy consultants apply MECE problem structuring to break down client problems into logical buckets of analysis. Pyramid Principle: Just like the name implies, the idea is that the presentation logic looks like a pyramid. In that case, you can be more indirect. PresentationGO offers 1,500+ free PowerPoint templates for your presentations: backgrounds, diagrams, maps... Downloads are 100% FREE: no registration, no social share needed.Direct link. This means that we start a presentation with the main insight, which will grab people’s attention. If you don’t do this, all your hard work will be for nothing. On the top of my pyramid will be a statement, and the statement is, “People living in cities should not own cars,” and there are four reasons for this. Using the same example article as above, we’ll deconstruct the section about reporting metrics in your wiki to help you grasp the Minto Pyramid Principle at the section level. MECE Principle was developed by Barbara Minto – the first female MBA professional hire at McKinsey & Co, best known for the Minto Pyramid Principle – framework for writing and presenting ideas. * Increased volume helps us create economies of scale. The Pyramid Principle is used the consulting world over – whether during interim internal discussions or executive-level presentations. a) The Pyramid Principle b) Practice and more practice. Using the Pyramid Principle, you can directly and effectively target your message. You want to make sure your ideas are MECE and that they are synthesized clearly in the overall summary. Let’s see this in action with an example. It concentrates instead on the thinking process that should precede the writing. Sometimes the audience may not be ready for what you are about to tell them. There are few really proven and powerful tools that help you to master the right structure in all your presentations. Barbara Minto’s Pyramid Principle. However, you’ll want to “flip” that and write down your argument in a top-down way. And third, if people hear something they don’t know, it raises questions. Some of these questions will have sub-questions. The core of Structured Thinking is to group ideas in a presenter’s inductive or deductive thought process into small clusters that support the … One of the best, yet relatively unknown tools to help you hold the attention of executives (or any audience) is The Pyramid Principle. Your memo might follow this rough structure. initial level of “buy-in” around the proposed recommendations. The good news is that in a business context, this skill can be learned, and is founded on a concept called the pyramid principle. We’ll explore an alternative approach below. It is best explained with a simple example. is best used for: After you’ve gone through the synthesis process, you may have a good sense of how your arguments come together in a bottom-up way – how the research leads to certain insights. Again, in this way, the pyramid is created. In the consulting industry, these issues are often characterized as being MECE, or mutually exclusive and collectively exhaustive. The Pyramid Principle is a tool used to “organise” or “structure” messages in any communication: it could be a presentation, report, email, or even a formal conversation. I’m more of a mango fan, but let’s say you are writing a memo to convince people that strawberries are the best fruit. To the uninitiated, The Pyramid Principle is a powerful presentation management system. Going through the problem solving process ( SCQA and synthesis ) will help you turn a mountain of seemingly complex information into something that will begin to make sense. Note: Just like in all parts of the consulting process, you may find that when you re-frame your information in a new way, you identify holes and gaps in your thinking. The first female MBA professional hire our Firm ever made, Barbara is best known for the Minto Pyramid Principle, her immortal framework for writing and presenting ideas. The pyramid principle was invented by Barbara Minto at McKinsey. See more ideas about minto, powerpoint, principles. The goal of this lesson is to learn how to use the pyramid principle to get the attention of an audience. To give you a better sense of the Pyramid Principle, let’s get into each of its three main points: Start with your thesis statement or key takeaway. No one may say I didn„t convey anything new. 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