1. Often brands sign up to sponsor events to achieve sales and marketing goals, or brand visibility. Questions like this one help you get an idea of what is worth repeating for future events. Benchmark yourself against the average responses to move the needle on your events. This is a check to see if your content landed with your attendees the way you intended for it to. If a speaker answers no, be sure to personally follow up with them to get more information, not only will they feel heard but you will gain invaluable insight into how to create a better experience next time. In our Virtual Benchmarks Report, we found the average virtual attendee only watches 68% of a virtual session that is 20 minutes or longer. Loyal attendees are proof that your event is ticking the right boxes for your target demographic. These questions generally boil down to three types — yes/no, open-ended, and multiple choice/ratings. But that then begs the question: What should you ask your attendees? Cater to their needs and ensure their continued involvement for years to come. By asking fellow employees to put the benefits into their own words it reinforces their positive experience at the event and secures its slot in the marketing budget for next year. Thank attendees for coming to your event, and briefly ask them to fill out your survey. At the end of an event, no matter how wonderful the experience, attendees do not want to fill out a pages-long survey. You hear us talk a LOT about the importance of post-event surveys - and we stand by that. If attendees weren’t satisfied, do an AV audit and identify areas of improvement, then relay that information to speakers and presenters the following event. For your post-event evaluations, we recommend including the following questions: Public events like fundraisers, store openings, and trade shows help your organization reach people outside your immediate circle. By Callie Walker | Ask attendees what they want to see and design your next event with their feedback in mind. Use event feedback tools to collect feedback using post-event surveys that can be used to prove event success. By asking this event survey question you can gauge if your sessions were the appropriate length for your audience or use the insights to take action to improve durations for the next event. If the responses are good and event ROI was high, you could also use these answers as proof demonstrating to future sponsors your sponsorship opportunities are a great investment. You hear us talk a LOT about the importance of post-event surveys - and we stand by that. With the help of event survey tools you can get to the core of the question “how do I know if my event was successful?” and see if your event was a success. Post-event surveys can tell you exactly what attendees, sponsors, and stakeholders loved about your event and what you can do to make it even better next time. If attendees felt like there was not enough time, consider carving out more time for attendees to participate in the discussion. By keeping the question opened ended it will help educate you on exactly what the sponsors found valuable. Mention the survey – and ask people to fill it in – just after the presentation has concluded, right before you start Q&A. The longer your survey is, the less likely people are to complete it. Now it’s time to craft and send the post virtual event survey. These questions relate to the overall event experience for attendees. We’ve all been to an event where the session ran out of time leaving nothing for discussion, and quite frankly, it’s a letdown. Event surveys are questionnaires designed to collect feedback from your attendees and can include a combination of multiple-choice and open-ended questions. Event staff and volunteers are a crucial element to a successful event. Whether you’re planning an event, responding to feedback in real time, or hoping to improve based on post-event feedback, follow these guidelines for an easy way to make surveying an integral part of your success. Overall, how would you rate the event? member engagement, Asking this question will even help you learn and make connections between how your event can (and should) support the company as a whole. What are some aspects we can improve upon for next year? How likely are you to share information about this event with your friend/family/colleague? The main objective of this question is to find out where attendees first heard about your event. Make sure to tie your event back into your main mission statement by asking employees to directly reflect on the impact it has had on what they’re trying to accomplish at this moment in time. This question is a warm-up for the following. ... but the more you treat them like an in-person event, the better. Yes/no questions. It’s imperative to realise that even the most scrupulous measurement of attendance satisfaction isn’t going to save your event from failing check-in technology or poor lighting. For example “How would you rate working with our production team and virtual platform?”. Your virtual platform can make or break your event. Ask attendees to rate the quality of audio and video. Many speakers are presenting from their homes which leaves room for poor internet connections, bad audio quality, or less than stellar backgrounds. Ideally, all of your sponsors and partners would love to do the event every year. Your post-event survey can be a launching point for ideas for your next event. Generally you want to know why they decided to attend the event, what sessions or part of the event did they enjoy most, and what problems or bad experiences did they have. Based on SurveyMonkey data from thousands of organizations, here are the top five event survey questions event creators should ask. Keep a list of these names and calculate how many volunteers you’ll need for next year. Ask follow up questions about the most important aspects of the event, like the keynote speaker. To create a great sponsor partnership, you need to ensure the event audience is relevant to sponsors. No matter if you have live chat, email, or a knowledge base this question will help give you insight into if your current tech support system is working or not. How satisfied were you with the event? Keep a list of each point and find themes and popular responses to prioritize popular experiences next year. How do you know if your event was a success? The key purpose of a post-event survey is to garner your event’s success rate and measure your Net Promoter Score (NPS), which indicates how much value your event brought to event attendees. You can easily source new and fresh presenters for next year from this group. Similar to attendees, your volunteers often represent the backbone of your event. This question serves as a catchall for any additional feedback. For example, a weekend event with several speakers and sessions will warrant more questions than a two-hour event. Question Type: NPS Similar to the opening question on the attendee virtual event survey, this question shows that you value your sponsors and exhibitors’ opinions. This open-ended question shows sponsors and partners that you value their opinion as collaborators. Success at a virtual event goes hand-in-hand with how easily attendees can navigate the experience. This is a great question for multi-day events. Why did you choose to attend our event and … Keep track of each point and tally the number of times it was mentioned. If you don’t connect the event evaluation to the greater objective or plan, the event itself can feel isolated and unnecessary. This event survey question can illuminate areas where your event platform or registration software may not be a user-friendly experience and causes frustration with attendees. We’ll start the list of post event survey questions with some universal questions that can be used for almost any type of public events. Give the people what they want and show them that your focus is truly on their experience. Your team will be intimately familiar with the cogs of your event. And all feedback is good feedback; negative feedback stings, but it’s essential for optimizing your event strategy. Make sure to give your sponsors plenty of data to help them track ROI and make sure their event sponsorship made an impact. Reflecting as a team on event goals will give you a greater sense of whether you accomplished your event goals or not. Asking your team for feedback will let you know if there are areas to improve in team communication next event. Improvements might include minimum internet speeds, types of approved microphones, or sending presenter kits directly to speaker’s homes to ensure quality audio and visual. Gauging Interest in Live Events “Has anyone sent a pre-event survey to attendees to see what the interest level is for live events versus hybrid and/or virtual events?” Don’t write a survey that forces respondents to leave a glowing review. Event engagement is so much more than selling tickets. After the confetti has cleared, it’s time to regroup. If volunteers are willing to come back again then you know you’ve thrown a great event. These survey questions can be asked for public events, training courses, conferences, conclaves, exhibitions, and webinars. Be sure to do a pulse check and determine if their experience of the event really was all they’d hoped it would be. Your attendees are engaged, they’ve either asked questions and are waiting to hear them answered, or are ready to participate in Q&A. hbspt.cta._relativeUrls=true;hbspt.cta.load(161031, '0d210ff3-9428-498c-b1c4-715f2659776d', {}); Selecting the Right Association Management System, Membership Management for Small-Staff Associations, The Ultimate Guide to Membership Management, Chamber of Commerce Operations Made Simple, Getting the Most Out of Your Chamber’s Online Directory, 3495 Piedmont Rd NE, Building 11 Suite 800, Atlanta, GA 30305, Set up automated invoicing and payment collection, Increase member companies, save time, generate revenue, Foster relationships, grow membership, save time, and boost revenue, Enhance organizational excellence and efficiency, Deliver alumni events and educational seminars with ease, Manage member and prospect data and engagement with robust database and communication tools, Deliver content virtually to support professional development, Be the destination for job-hunters and employers in your association's or chamber's industries, Create seamless experiences for attendees, from registration to event apps, Host a virtual event with ease from start to finish with our virtual events tools, Member Websites & Content Management Systems, Keep your members up-to-date and your organization looking its best, Get expert insight to make the most of MemberClicks, Stay up-to-date on the latest product features and enhancements. The longer your survey is, the less likely people are to complete it. Whether your goal is to build a case for pitching event sponsors, to create a great virtual event experience, or to improve attendee experience on the fly, event surveys lift the curtain and give organizers insight into how attendees really feel. This one is very important because it reveals how enthusiastic the survey participant really is about your event. Plus, there usually aren’t enough volunteers to go around, so having some people to follow up with could help build out your team. Plus, it’s free! This question helps you determine who your regulars are—those attendees who show up at every event. That said, just be mindful of. A best practice in event surveys is to start off more general and get more granular towards the end. Post-event surveys are widely used for getting attendees’ overall impression about your event. 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