If you work in marketing or business, you’ve probably heard the term ‘USP’ before. How do you go about identifying your school’s unique selling point (USP)? Last week we talked about why a unique selling proposition is so important in building a high-traffic website or blog. It stands for Unique Selling Proposition and it’s crucial to your school’s marketing plan. I would like to receive updates in the future from Blue Apple Education, I have read and agree with the Privacy Policy. – what was happening around the time it was founded? Here I provide 4 quick steps on how to identify your unique selling point. For more marketing strategies, tips and tricks, subscribe to Digistorm's weekly emails. Online advertising's traditional unique selling point is the ability to click through from an advert directly onto a brand's site. As such, a USP is important as it provides more value for money to consumers who would be swayed towards opting for better goods or services. Many of the bigger charities offer particular packages to schools about how to get involved; whilst there is nothing wrong with all wearing a red nose once a year, you might also consider befriending a small, local good cause that fits the ethos or style of your school. This can be difficult with the level of workload that staff already have, especially given that community activities most often take place at evenings and weekends. In fact, Entrepreneur’s Encyclopedia defines a unique selling proposition as: “The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.” The report, commissioned by Qlik, draws on a global survey of 550 senior sales executives, desk research and interviews with experts to examine the way in which companies manage the sales process and whether the use of technology makes them more effective at selling. If you’re not so familiar with what a USP is, let’s dive into a quick definition from The Entrepreneur.com to get up to speed. The USP places a product or service as unique and desirable in … This is an engaging ppt. Being the only business who sells waterskis in the desert makes you unique, but it doesn’t mean there’s a market for your product. When it comes to developing a unique point of difference for your business, it’s impossible to give one-size-fits-all advice. What makes your school stand out from the competition? One of the first things that you notice about Saddleback Leather’s site is their … If you write your resume, it will be the perfect resource to uncover and … A USP may include words such as the "lowest cost," "the highest quality," or "the first-ever," which indicates to customers what your product or service has that your competitors do not. It needs to be desirable. What Is a USP and Why Is It Important to Your School? Specialist schools should highlight what their specialism brings, ensuring their status is meaningful in terms of facilities, teaching or school life. The USP is a marketing concept that was first proposed as a theory to understand a pattern in successful advertising campaigns in the early 1940s. USPs should be genuine rather than created to make you look good – a school needs to do what it says on the shiny, sparkling tin! Working on your marketing strategy? These are used to track advertising. Try to take advantage of existing input to local events, connections with local employers, charity activity or contact with other schools/colleges. Smiling children with something to say about their school are the best advertisement for your school community. The great thing about defining your school USP is that you can really think outside the box. It is a short statement that succinctly conveys why your reader should purchase. Developing your community profile isn’t just about inviting people to come and do something in your school, it’s about getting out into the community and taking part in local events. launch is your USP (Unique Selling Proposition). Cookies that are necessary for the site to function properly. As with any marketing concept, it can be easy to get lost in the theory and process of it all. From social media to blog posts and even website updates, keep your school’s content on track with a school content calendar. In this lesson, you'll learn what it is and be provided some examples. An excellent way to determine what your strengths are is when you create your education resume, cover letter, and LinkedIn profile. If you continue to use this site, you consent to our use of cookies. It's important to have a unique selling point (USP) that differentiates you from your competition Click To Tweet Why is it important to have a USP? Examples of unique selling propositions. A well-defined USP should underpin your school’s entire marketing strategy. It’s what sets your business apart from others because of what your business makes a stand about . Obviously parents and students also want to know the curriculum is not narrow or that an arty child won’t be left behind in a engineering specialist school, but the difference between a specialist music school and a specialist sports school should be apparent. Parents want to feel confident their child will be happy and cared for, as well as pushed to reach their academic potential; any materials coming out of the school, e.g. In seeking the ‘remarkable’, we listen, we investigate, we question, we challenge, we think, we digest, we push, we re-think. In this post, we’ll take a closer look at why a USP is so important, the steps you can take to define your school’s USP, and provide some inspiration with some examples of school’s who have nailed theirs. It needs to be clear and specific. It needs to be spicy. Your USP only needs to connect more strongly with your ideal clients, and not so much with others. You are not trying to please everyone. Your biggest competitive advantage as a small college or university is you: Your unique selling proposition. These are used to track user interaction and detect potential problems. Some of the most successful businesses in the world have made their mark by articulating their unique capabilities. A unique selling point (USP) is a differential factor, which enables the business to distinguish itself from other competitors in the market place. You needn’t be afraid to include examples of students who have struggled – here’s an opportunity to show what the school offers in terms of support and improvement. Unique selling points: Separating sales leaders from the pack is a report from The Economist Intelligence Unit. Cookies themselves contain no personally identifiable information. Includes videos. 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