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November 21st, 2017

Happy Birthday Shiva!

This month's Birthday Girl is Shiva Tavakoli, co-founder of Joon Haircare, which is inspired by the centuries-old tradition of mixing smells and flavors in Persian beauty rituals.

Happy birthday! We're bringing you a Petite Sweets cupcake. Favorite flavor?
Red Velvet!
You and your brother just launched Joon - the Saffron Hair Elixir is one of Allure mag's Best Hair Oils for 2017. What's the best of your job?
I love it when customers tell us our product has helped them solve a hair issue they were having. I love seeing the progress we have made even in the three short months that Joon has been around. And, for as anti-social starting a business can be, it is oddly also a great way to meet interesting people. It can be a great conversation starter. 
What are some of your job duties at Joon?
These days I am spending time visiting with salon partners, working on our marketing/PR, creating content for Joon’s Instagram, product development and making sure we stay the course with our go-to market strategy.
What's your guilty pleasure?
I love sushi! Kata RobataUchiMF SushiMiyakoAkaKAUptown, you name it. Specifically, I love Kata Robata’s specialty rolls - rising sun, ocean picante, and Texas hamachi. I am also looking forward to trying Kukuri
Where do you head for some credit card cardio in Houston?
I can’t step into Saint Cloud or Kuhl-Linscomb without buying something! Both feed my candle buying obsession.
Go-to place to juice up post-workout?
Fave pamper locale?
The Beautique Spa in Rice Village for massages and body treatments. 
Where do you always take out of town visitors?
I give them a general tour of the Heights, Downtown, River Oaks, Montrose, etc. I also like to take them to historical places like the oldest bar in Houston, La Carafe.
What’s the most underrated thing about Houston?
We have really, really good restaurants. Can you tell I love to eat?
Best spot for cocktails?
The Honeymoon Cafe & Bar. I’ve never liked a coffee or milky cocktail until I tried the “Leather Elbows.” 
Who are your business icons in the beauty industry?
I have many and won’t be able to include them all. Sunday Riley and Tiffany Masterson are both based in Houston and created incredible skincare lines. Sunday Riley actually formulates her own products, and Tiffany Masterson created the nontoxic skincare category. I also think Emily Weiss of Glossier and Jamie Kern Lima of IT Cosmetics are amazing founders. 
How many candles are you blowing out this year?
Ten times three minus one.
Find Joon Saffron Hair Elixir locally at Saint Cloud, Beautique Salon and Spa, D'Vine Salon and Spa, SH Salons, White Salon and Cosa Bella Salon and Day Spa.
Read our interviews with all the past Birthday Girls here! Want to be featured in Tidbits on your birthday? Tell us why at submissions-houston@gotidbits.com.

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