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The 70s Are Back

You’ve never been the jealous type, but you learned to identify the emotion the moment you stepped into your best friend's closet.

Turn to two SMU grads who turned their mutual closet envy into a business. Online shop 1975 launches tomorrow, pulling together rarely found clothes and accessories while concentrating on items that are both well made and affordable. Named for the year that each of the owners' parents moved to America (from El Salvador and India), the e-boutique is stocked with fresh-for-today labels like Finders Keepers, Zinke and Cameo. Shop the site for spring transition pieces including a lightweight trench, flirty dresses and preppy skirts. 

You'll be head over red heels in love.

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