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February 22nd, 2018

How Hermès Does SXSW

Wash, wear, oui. No coins required.

The only time you get around to doing laundry is when you're "working from home" and want to further procrastinate on a project for your boss.

Watch the gentle, warm and this-is-so-cool cycles spin when Hermès drops into Austin for SXSW. The fashion house's pop-up Hermèsmatic store allows you to toss in a silk scarf to give it new, dip-dyed life. After stops in spots like L.A., Kyoto, Dubai and Geneva, the laundromat arrives to South Congress. Don't have a scarf in your closet or too afraid to steal Mom's? Browse the collection of vintage Hermès accessories to throw in the machine to create rich, deep hues like denim blue, fuschia pink or intense violet, or buy one that's already dip dyed and ready to wear.

It’s how French girls do laundry.

Hermèsmatic // March 9-18, 10 a.m. – 7 p.m.
1512 South Congress Ave., Austin, TX 78704 #Hermesmatic

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